RESPECT THE LOCALS is a documentary series about the marine life of coastal areas around the world. It transforms the aggressive notion of “surfing localism” into an educational movement. Narrated by surfing legend KEPA ACERO, produced by QUIKSILVER, created by OCEAN52 and CONQUISTADORS, with the support of the WORLD SURF LEAGUE.
“Awaken Your Inner Bull” is a film for Café Toro featuring Nicaraguan professional boxer Chocorroncito Buitrago. Nicaragua is a land of determined boxers, most of them were mentored by the great Alexis Argüello who later became a politician. We thought this concept could resonate in this beautiful Central America country that is living tumultuous times. Film shot by Lua Voigt and Doug Bernardt.
Awaken Your Inner Bull
Film & Interactive campaign. The quest to find the toughest runs, mile for mile, in America. In collaboration with John McKelvy, Hannes Ciatti & Masa Kawano.
$19.99 pumps were sold to fashion influencers for $640 in the opening of a fake luxury shoe store called ‘Palessi ‘
Palessi appeared on more than 1,640 broadcast shows including “good Morning America” and “The Ellen DeGeneres Show.” The Washington Post called the campaign the “prank of the century,” while Maxim dubbed it, “Don-Draper-level brilliant marketing.”
Beautiful postcards & posters illustrate the ugly truth of ocean pollution.
The CEO of Ocean52 and the brand ambassadors sent the postcards to 52 world leaders including Pope Francis and the Secretary of UN. The posters were exhibited at the United Nations and in surf shops and restaurants in Barcelona, Biarritz andHossegor.
We created 40 customized Coke bottles with the name of Jakelin, to honor the 7-year-old Guatemalan girl who died in U.S. custody.
The bottles were displayed at the bodega South Grocery Corp in Brooklyn. Proceeds went to the organization Border Angels that provide shelter, blankets and food to the refugee families at the border. We also opened a GoFundMe.
The Coca-Cola Company wasn’t in anyway behind this idea, we just used their “Share a Coke” platform to spread awareness of a heartbreaking story from the U.S. border and collaborate in this humanitarian cause. Coke’s company message of harmony and inclusion could help to open a national conversation #ShareOurCountry. See more at jakelincoke.org